RUINART

FRIEZE WEEK

BRIEF

To take over five lounges across Frieze London for five days. Our lounges included Ruinart, Royal Salute, Poiret and Breguet, as well as Dunhill at Frieze Masters.

Ruinart Freize week meal setting

EXECUTION

Each year the lounges are designed by a different artist, where we complement their artistry with a menu inspired by their portfolio.

RESULT

Over the week we served more than 15,000 glasses of champagne across the five lounges and multiple champagne carts.  Our takeover also consisted of twoseated lunches, two dinners and three evening canapé events. Frieze London is one of the most significant moments of our year, and 2024 will mark our fourth consecutive year working on this world-renowned project.