NETFLIX

SQUID GAMES

A close-up view of a wooden table with a white ceramic coffee mug and a silver laptop keyboard.
Close-up of a Squid Game guard in a red jumpsuit standing by guests at a themed Netflix dinner event.

Opus 11 partnered with Netflix and INCA to deliver an unforgettable, fully immersive dining experience for the premiere of Squid Game 3. The challenge was to create an event that transported guests into the world of the series, blending theatrical atmosphere with bold, innovative food and drink.

The premiere was hosted at the iconic Freemasons’ Hall, where the evening unfolded as a multi-sensory journey. Upon arrival, guests were met with a choice of bespoke cocktails: the Mandarin Negroni representing the red team or the Spicy Blue Margarita for the blue team. Each drink not only reflected the show’s symbolism but also determined which team the guests joined and where they sat, making their first interaction part of the narrative.

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Squid Game's iconic circle, triangle, and square symbols projected dramatically on the floor with spotlights.
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Squid Game guard serving a large dessert to a guest during Netflix’s immersive Squid Game Season 3 launch event.

The immersive environment was further heightened by the presence of wait staff dressed as Squid Game guards. Silent and commanding, their body language alone created a powerful energy that mirrored the tension and drama of the series. Guests were drawn into the atmosphere before a single dish was even served.

The menu itself was designed to surprise and delight while staying true to the themes of the show. Starters included “Glass Stepping Stones,” crafted from tomato water jelly, basil cream panna cotta and chia seed caviar. For the main course, guests chose between Red Sesame Bean-Cured Marinated Aubergine or Soy Glazed Aged Fillet of Beef, served with a wild garlic fondant filled with kimchi, beetroot purée and a BBQ red pepper sauce. The experience culminated in a dramatic reveal: large, shared desserts brought out in complete silence as guests entered the final room. These included a Chilli Chocolate Hazelnut Crèmeux with Raspberry Mille Feuille, and a Blueberry White Chocolate and Juniper Cheesecake with blueberry pâte de fruit on vanilla sable.

People enjoying a meal outdoors at a garden party with flowers in the background, sharing food and drinks.
A plate of assorted desserts on a white tablecloth, surrounded by wine glasses, a vase with red and pink flowers, and a lit candle in a green holder.
Woman in a white dress holding a Loewe tote bag standing in a colorful garden with purple and pink flowers, green trees, and a clear blue sky.
A blue metal garden chair with two candles on its seat, surrounded by lush green plants and colorful flowers in a garden setting.

The result was far more than a dinner. It was a fully immersive experience that captivated guests from beginning to end, combining food, drink, performance and design to bring the essence of Squid Game to life. Working with Netflix and INCA, Opus 11 created an event that not only celebrated one of the world’s most talked-about shows but also showcased our ability to craft transformative, storytelling-led experiences that leave a lasting impression.