MERIT X SEPHORA
FOURTH WALL
To mark the official UK debut of Merit Beauty and its launch in Sephora, we were invited by creative agency Fourth Wall to curate an elevated culinary experience. Set in the refined surrounds of 5 Cromwell Place, the evening welcomed 70 hand-selected guests.
Drawing inspiration from Merit’s core products—Flush Balm, Signature Lip, The Minimalist, Merit’s fragrance, L’Extrait and Great Skin Moisturizer—we created a canapé and cocktail menu that embodied the brand’s aesthetic. From delicate botanical flavours to soft, refined colour palettes and skincare-inspired ingredients.
One of the most talked-about creations was our cherry chocolate bonbon served inside a lipstick case—a clever, playful illusion that blurred the line between makeup and chocolate.
We developed three bespoke cocktails that captured the perfume’s notes Imperial Glow with bright bergamot and pear, and Retrospect, a rich vanilla drink lifted with lemon. The showstopper of the evening featured a delicate bubble resting on the surface of the drink , which, when popped, released an aromatic mist and revealed the Merit logo printed on the foam.