LOUIS VUITTON
lOVERS LAUNCH
BRIEF
With food inspired by Louis Vuitton’s new creative director, Pharrell Williams, we were tasked with bringing a taste of Virginia to Paris, reimagining its famous street food into something gorgeously gourmet. Our multi-sensorial menu was enjoyed by 150 guests at Louis Vuitton’s flagship store on New Bond Street.
EXECUTION
Developing a menu that played on the collection’s distinct patterns, colours and shapes, including a unique skateboard canapé, which became a stand-out aspect of the evening. Beverages were elevated with engraved ice cubes and glassware hand painted in gold leaf.
RESULT
A high-profile evening of bespoke culinary concepts celebrating the start of a new era for one of the world’s most iconic fashion houses.