LOEWE

Home Scents 2023 LAUNCH

A close-up view of a wooden table with a white ceramic coffee mug and a silver laptop keyboard.
A beautifully set outdoor dining table decorated with colorful flowers, tall candles, and fine glassware. The table is prepared for a gathering with plates, wine glasses, and an assortment of foods, including bread and charcuterie, attracting guests.

To produce a summer lunch in Dorset for the launch of Loewe’s new candle range.

People gathered for an outdoor meal at a long table in a lush garden surrounded by trees, bushes, and greenery.
Man in a yellow shirt smiling while holding a glass of white wine and a carrot, at a social gathering outdoors. Someone else is holding a large plate of food including broccoli, tomatoes, and cheese. Another person is holding a tray with small bowls
A man in a dark shirt and blue pants placing flowers and candles at a memorial site in a garden.
A round chocolate cake decorated with edible flowers and crumbled yellow topping on a white plate. The cake is surrounded by wine glasses, a red candle, and a flower arrangement on a white tablecloth.

We devised a summer menu full of fresh seasonal flavours that paid homage to the immaculate garden from which the range was inspired. 

People enjoying a meal outdoors with vibrant greenery and flowers in the background, including a woman in a purple top holding a plate of grilled fish
A large plate of assorted desserts with berries and edible flowers on a white tablecloth, beside glasses of red and white wine and a green candle holder.
A woman standing on a garden path among flowering plants at a botanical garden on a sunny day, holding a Loewe tote bag.
Blue metal garden chair surrounded by lush green plants with purple and green flowers, two candles in pink and yellow holders placed on the chair, set on a stone patio in a vibrant garden.
People enjoying a meal outdoors at a garden party with flowers in the background, sharing food and drinks.
A plate of assorted desserts on a white tablecloth, surrounded by wine glasses, a vase with red and pink flowers, and a lit candle in a green holder.
Woman in a white dress holding a Loewe tote bag standing in a colorful garden with purple and pink flowers, green trees, and a clear blue sky.
A blue metal garden chair with two candles on its seat, surrounded by lush green plants and colorful flowers in a garden setting.

Hosted in the garden of award-winning plantsman Charlie McCormick, the face of Loewe’s candles, the intimate lunch was the height of elegance in an idyllic rural setting.